Building a personal brand is an area in which I have been involved for quite some time.Becoming your own boss is something not to be taken slightly, since it is bound up with your financial independence. Setting up a studio of your own or even being a freelancer usually also implies to start working from home, and that can be delicate. I must point out that my experience started out a few months before the pandemic when the perspective was completely different from the one we used to live during the lockdown… gosh things changed so fast!.